Privacy Policy
Last updated: 06 August 2026
This policy explains what personal data Ads UK ("we", "us", "our") collects when you use adsquare.uk (the "Platform"), why we collect it, how long we keep it, and the rights you have over it.
1. Who we are
Ads UK is operated by WestBridge Renovations Ltd (company number 16594482), the data
controller for personal data processed through the Platform. We are registered with the Information
Commissioner's Office (ICO), registration number ZC209486.
Contact: contact@adsquare.uk (email only - we do not accept postal contact).
2. What we collect
| Data | From | Why |
|---|---|---|
| Name, email, phone | Registration / posting an ad | Account identification; phone and email are shown to other registered members who choose to reveal contact details on your ad |
| Password (hashed) or Google account ID | Registration / "Continue with Google" | Authentication |
| Ad details, description, price, location, photos | You, when posting an ad | Publishing your ad on the Platform |
| Messages between members | In-platform messaging | Enabling communication about an ad |
| Reports you submit about an ad or user | You, via the report feature | Trust & safety moderation |
| IP address, browser/device info, pages visited | Automatically, via cookies/logs | Security, fraud prevention, and (only with consent) analytics - see our cookie section below |
3. Our lawful basis for processing
- Contract - creating your account, publishing your ads, and enabling messaging is necessary to provide the service you signed up for.
- Legitimate interests - fraud prevention, platform security, and improving the service.
- Consent - non-essential cookies, and any marketing communications (you can withdraw this at any time).
- Legal obligation - retaining certain records as required by UK law.
4. Who we share it with
- Other registered members - your name, email and (if provided) phone number become visible to a member who clicks "Reveal contact details" on one of your ads. This is only available to registered, logged-in members - not the general public.
- Google - if you use "Continue with Google", Google authenticates your identity. See Google's privacy policy.
- Google reCAPTCHA - used on registration to prevent spam/bot signups. See Google's privacy policy.
- Hosting and email infrastructure providers - to run the Platform and send account-related emails.
- Regulators or law enforcement - only where we're legally required to.
We never sell your personal data.
5. International transfers
Some of our processors (e.g. Google) may process data outside the UK/EEA. Where this happens, it's covered by their own Standard Contractual Clauses or equivalent safeguards.
6. How long we keep it
Under UK GDPR's storage limitation principle, we don't keep personal data for longer than necessary for the purpose it was collected for. In practice, that means:
| Data | Retention |
|---|---|
| Active account data | For as long as your account is active |
| Closed/deleted account data | 12 months after closure, then deleted or anonymised, except where noted below |
| Ads | Removed ads are hidden immediately and permanently deleted after 90 days |
| Messages between members | 12 months after the related ad is closed or removed |
| Reports | 2 years, for moderation and repeat-offender pattern detection |
| Data after an erasure request | Erased or anonymised within 30 days of your request being confirmed - see section 7 |
7. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data (most of this you can edit yourself in Account settings)
- Request erasure of your data ("right to be forgotten")
- Restrict or object to certain processing
- Receive your data in a portable format
- Withdraw consent at any time, where we rely on consent
- Complain to the Information Commissioner's Office (ICO) if you think we've mishandled your data
To exercise any of these rights, email contact@adsquare.uk. If you request erasure, we'll confirm your request and then automatically and permanently erase or anonymise your personal data within 30 days. Some information may be kept beyond that where we have a legal obligation to, per the table above.
8. Cookies
We use cookies for:
- Essential - keeping you logged in, remembering your session, and security (CSRF protection). These can't be switched off, as the Platform won't function without them.
- Analytics - understanding how the Platform is used, so we can improve it. Only set with your consent.
You can change your cookie choices at any time using the "Cookie preferences" link in the footer.
9. Children
The Platform is intended for users aged 18 and over. We don't knowingly collect data from children.
10. Security
We use industry-standard measures (encrypted connections, hashed passwords, access controls) to protect your data. No system is 100% secure, but we take reasonable steps to keep your information safe.
11. Changes to this policy
We may update this policy from time to time. The "last updated" date at the top will always reflect the latest version.
12. Contact
Questions about this policy or your data: contact@adsquare.uk